I worked on a number of different teams while on the Amazon account at MediaMonks. The initiatives ranged from delivering high-volume asset production for major campaigns such as Prime Day and the 2024 Holiday Season to developing bespoke ads and storyboards to showcase key Amazon Prime benefits.
By working with multiple teams across the Amazon account, I was able to deepen my understanding of the brand's visual system and strategic goals. As part of the Brand Activations team, I helped launch homepage hero banners showcasing key brand partners. During high-velocity events like Prime Day, Big Spring Sale, and the 2024 Holiday season, I supported the delivery of hundreds of assets across the site to drive traffic and elevate the shopping experience. I also contributed to more strategic initiatives such as the Prime Benefits campaign. Collaborating with both MediaMonks and Amazon leadership, I developed new ad styles that highlighted core Prime benefits while maintaining brand consistency.
